The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 05, 2020
Filed:
Aug. 28, 2014
Applicant:
Oath Inc., New York, NY (US);
Inventors:
Martin Brown, San Francisco, CA (US);
Thomas Schmidt, San Francisco, CA (US);
Giao Huu Phan, San Francisco, CA (US);
Amanda Roever, San Francisco, CA (US);
Pravin Savkar, San Francisco, CA (US);
Karim Seada, San Francisco, CA (US);
Assignee:
Oath Inc., New York, NY (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0275 (2013.01); G06Q 30/0242 (2013.01);
Abstract
The disclosure provides technology for managing the placement of advertisements. An ad insertion platform contains one or more lists that allow the ad insertion platform to filter advertisement placements and manage placing advertisement opportunities to the appropriate buyers. The disclosure also provides a database and monitoring software to allow faster querying and management of data for the real time bidding system.