The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 28, 2020
Filed:
Jan. 14, 2014
Flipboard, Inc., Palo Alto, CA (US);
Charles H Ying, Piedmont, CA (US);
Anh Mai, Berkeley, CA (US);
Flipboard, Inc., Redwood City, CA (US);
Abstract
A digital magazine server separates an advertisement received for presentation to one or more digital magazine server users into a plurality of layers, each including one or more elements of the advertisement. For example, one or more foreground layers and one or more background layers of an advertisement are identified. By modifying elements included in different layers, modified advertisements associated with different display sizes are generated and associated with the display sizes. When presenting the advertisement to a user, the digital magazine server determines a size of a slot in which the advertisement is to be presented and retrieves a modified advertisement associated with the size of the slot for presentation to the user.