The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 21, 2020
Filed:
Jun. 29, 2015
Comscore, Inc., Reston, VA (US);
Magid M. Abraham, Great Falls, VA (US);
Michael A. Brown, Asburn, VA (US);
Steven Chase, Leesburg, VA (US);
Chad Maccarelli, Warrenton, VA (US);
Walter Ramdeholl, Woodbridge, CA;
comScore, Inc., Reston, VA (US);
Abstract
An identifier associated with a client machine is accessed, and parameters that define a control group of client machines for a particular advertising campaign are accessed. The advertising campaign is associated with one or more standard advertisements. Whether the client machine is a member of the control group based on the identifier associated with the client machine and the parameters that define the control group is determined. If the determination of whether the client machine is a member of the control group indicates that the client machine is a member of the control group, a control advertisement is caused to be presented on the client machine. The control advertisement is an advertisement not associated with the advertising campaign.