The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 14, 2020
Filed:
May. 04, 2017
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Krishnan Thazhathekalam, Bellevue, WA (US);
Mahaveer Kothari, Redmond, WA (US);
Sebastian Kohlmeier, Mountlake Terrace, WA (US);
Jorge H. Banuelos, Kirkland, WA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
A machine may be configured to assign digital content campaign treatments to targets of a digital content campaign, at a server. For example, the machine access data pertaining to one or more characteristics of an application. The application is hosted on a client device. The data is stored at a server-side database. The machine determines that the one or more characteristics of the application match one or more targeting criteria associated with a digital content campaign. The digital content campaign includes a plurality of flights of a digital content item. The machine assigns a flight of the plurality of flights of the digital content campaign to the client device. The flight identifies a variant of the digital content item. The machine transmits a communication to the client device via a network. The communication includes a flight identifier associated with the flight.