The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 14, 2020
Filed:
Aug. 23, 2016
Xevo Inc., Kirkland, WA (US);
Travis Lee Beaven, Woodinville, WA (US);
Christi Teresa McCorkle, Orlando, FL (US);
Xevo Inc., Bellevue, WA (US);
Abstract
Embodiments are directed towards a smart sign that provides dynamic content auctions based on device-specific information obtained from mobile devices in proximity of the smart sign. Device-information requirements and content are received from content providers. The device-information requirements include target device-specific information and a price that the content provider is willing to pay to have its content displayed when the target device-specific information is received from a mobile device. Device-specific information is received from each mobile device in the proximity of the smart sign. The auction for the smart sign is performed by comparing the device-specific information to the device-information requirements for the content providers. Third-party content, e.g., advertisement, is selected for the content provider that paid a highest amount of money for the device-information requirements that match the device-specific information. User-specific content is generated and displayed on the smart sign based on the selected third-party content.