The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 14, 2020
Filed:
Jan. 27, 2017
Facebook, Inc., Menlo Park, CA (US);
Zhengyong Zhu, San Jose, CA (US);
Jiajin Yu, Fremont, CA (US);
Spencer Powell, San Francisco, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An online system scores campaign audiences based on historical scoring data for similar audiences. A third party system selects a target audience and a day on which the target audience should be exposed to a campaign. The online system generates an availability grid and a score grid to determine a score for the target audience. Values in the availability grid are determined based on the availability of exposure time for the target audience on the specified date. Values in the score grid are based on historical scoring data for the same audience. The online system scores the target audience by interpolating between data points in the score grid based on a selected availability from the availability grid.