The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 14, 2020
Filed:
Sep. 22, 2015
Adobe Inc., San Jose, CA (US);
John Bevil Bates, Highland, UT (US);
Ryan Elliott Cobourn, Draper, UT (US);
Benjamin Russell Gaines, Highland, UT (US);
Brooke Suzanne Wyckoff, Lehi, UT (US);
ADOBE INC., San Jose, CA (US);
Abstract
Embodiments of the present invention relate to providing intelligent alerting and automation for marketing analytics software. In implementation, intelligent alerting is initiated by a user, which enables deep learning models to analyze various data patterns. Intelligent alerting learns about preferences and data consumption patterns of the user with marketing analytics software. Intelligent alerting also accounts for and learns from any manually created alerts set up by the user and/or alerts created automatically by anomaly detection. Intelligent alerting analyzes all other users within the organization of the user to find similar users based on their consumption patterns. An on-demand game may be provided to the user to determine the criticality of one metric change over another. This enables intelligent alerting to automatically provide alerts which pass a critical threshold of importance to the user and context to help the user understand why a metric changes in a significant way.