The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 07, 2020
Filed:
Sep. 09, 2015
Facebook, Inc., Menlo Park, CA (US);
Weidong Wang, San Jose, CA (US);
Roshan Umesh Goli, Redwood City, CA (US);
Patrick James Kemp, Menlo Park, CA (US);
Spencer Powell, San Francisco, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
A social networking system maintains characteristics with its users, with various characteristics, such as age, specified by the users (i.e., 'asserted characteristics'). The social networking system selects content for a user based at least in part on the characteristics associated with the user. To account for potential inaccuracies in an asserted age of a user, the social networking system clusters users based on ages of other users connected to users. The online system receives verified ages for users in a cluster from a trusted third party system that maintains more accurate characteristics for users than the social networking system. By comparing the asserted ages for users in the cluster to the verified ages for users in the cluster, the social networking system determines an accuracy of the asserted ages for users in the cluster. The accuracy may be used when selecting content for the users.