The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 07, 2020

Filed:

Mar. 21, 2018
Applicant:

Microsoft Technology Licensing, Llc, Redmond, WA (US);

Inventors:

Yang Zhao, Sunnyvale, CA (US);

Yin Zhang, Sunnyvale, CA (US);

Assignee:
Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04L 12/911 (2013.01); H04L 29/08 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
H04L 47/821 (2013.01); G06Q 30/02 (2013.01); H04L 47/823 (2013.01); H04L 67/02 (2013.01); H04L 67/22 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0243 (2013.01); G06Q 30/0244 (2013.01); G06Q 30/0251 (2013.01);
Abstract

Techniques are provided for controlling resource usage in a computing environment. In response to receiving a content request, a set of candidate content delivery campaigns is identified. For a first candidate content delivery campaign in the set, an anticipated resource usage of a resource that is associated with the first candidate content delivery campaign is determined. The anticipated resource usage is determined based on (1) a resource reduction per event of each event in a set of detected events of a content item of the first candidate content delivery campaign and (2) a decay factor. Based on the anticipated resource usage, it is determined whether the first candidate content delivery campaign is to be removed from the set.


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