The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 07, 2020

Filed:

May. 04, 2017
Applicant:

App Annie Inc., San Francisco, CA (US);

Inventors:

Mark Wilson Ungerer, San Francisco, CA (US);

Chang Sun, Beijing, CN;

Jia Wang, Beijing, CN;

Yu Chen, Beijing, CN;

Assignee:

App Annie Inc., San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); G06F 8/61 (2018.01); H04W 12/00 (2009.01); H04L 29/06 (2006.01); G06F 16/951 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0242 (2013.01); G06F 8/61 (2013.01); G06Q 30/0267 (2013.01); H04W 12/0013 (2019.01); H04W 12/0023 (2019.01); G06F 16/951 (2019.01); H04L 63/0272 (2013.01);
Abstract

A system determines attribution of an application install on a mobile device that includes a virtual private network (VPN) application. An application executing on a mobile device may display a third party application advertisement. The VPN application detects a click on the third party application advertisements by monitoring the network requests and records a display time of the advertisement. Further, it detects the download and installation of the third party application by monitoring the network requests and comparing it against a rule from the rules dictionary, and records the installation time of the third party application. If the installation time is within a predetermined threshold time of the display time of the third party application advertisement, an attribution count is updated and is reported to an analytics engine.


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