The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 31, 2020

Filed:

Oct. 24, 2018
Applicant:

Wurl Inc., Palo Alto, CA (US);

Inventor:

Ron Gutman, San Diego, CA (US);

Assignee:

WURL INC., Palo Alto, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/234 (2011.01); H04N 21/262 (2011.01); H04N 21/431 (2011.01); H04N 21/235 (2011.01); H04N 21/81 (2011.01); H04N 21/845 (2011.01);
U.S. Cl.
CPC ...
H04N 21/23424 (2013.01); H04N 21/2358 (2013.01); H04N 21/26233 (2013.01); H04N 21/4316 (2013.01); H04N 21/812 (2013.01); H04N 21/8146 (2013.01); H04N 21/8455 (2013.01);
Abstract

A method of adding advertisements to a video stream. The method includes storing for each of a plurality of advertisements, a plurality of versions of the advertisement including same advertisement content with different overlay indications of relative location of the advertisement in an advertisement session. Upon receiving an indication of a video stream, the method includes selecting advertisements for insertion into the video stream, selecting relative positions of the selected advertisements in one or more advertisement sessions in the video stream, identifying for each of the selected advertisements, one of the plurality of versions of the advertisement corresponding to the selected relative position of the advertisement in the one or more advertisement sessions, and providing an indication of the video stream with the identified versions in the selected relative positions.


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