The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 24, 2020

Filed:

Feb. 10, 2017
Applicant:

Ispot.tv, Inc., Bellevue, WA (US);

Inventors:

Sean Muller, Bellevue, WA (US);

Torsten Bittner, Redmond, WA (US);

Moshe Cristel, Issaquah, WA (US);

Dennis Ameen, Sammamish, WA (US);

Assignee:

ISPOT.TV, INC., Bellevue, WA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/81 (2011.01); H04N 21/2668 (2011.01); G06Q 30/02 (2012.01); H04N 21/442 (2011.01); H04N 21/44 (2011.01); H04N 21/658 (2011.01); H04N 21/258 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0276 (2013.01); H04N 21/25841 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/44008 (2013.01); H04N 21/44222 (2013.01); H04N 21/6582 (2013.01);
Abstract

Television transmissions are received at multiple locations across a large area. Advertisements may be identified, harvested and tagged from within in the television transmissions. The advertisements may be assigned identifiers; media plans may be determined. A datastructure of observed advertisement sequences may be created; the observed advertisement sequences may be determined to have a probability of being unique above a threshold. The smart TVs may render broadcast content and may report advertisement and/or content identifiers. Reported advertisement sequences may be determined and compared to the datastructure of observed advertisement sequences to identify and/or confirm content rendered by the smart TVs.


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