The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 24, 2020
Filed:
Oct. 03, 2018
Oath Inc., New York, NY (US);
Xing Yi, Milpitas, CA (US);
Oath Inc., New York, NY (US);
Abstract
A method for online advertising includes: receiving a request for a content stream from a client device; embedding an advertisement in the content stream, and transmitting the content stream to the client device; determining a scroll dwell time of the advertisement when the content stream is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the scroll dwell time of the advertisement. In another embodiment, candidate advertisements are identified for presentation in the content stream; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one of the candidate advertisements is selected for inclusion in the content stream based on the eCPTU's; the content stream is transmitted to the client device.