The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 17, 2020
Filed:
Oct. 13, 2015
Facebook, Inc., Menlo Park, CA (US);
Haibin Cheng, San Jose, CA (US);
Dominique Marcel Georgette Van de Sompel, Palo Alto, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An advertising system identifies users associated with an interest topic and generates a list of such users in which all advertising accounts are proportionately represented in the list. Such users are identified by recording user-page access data to each page in a cluster of pages associated with the interest topic. A list of user-account associations is generated by grouping the user-page access data by the advertising account associated with each page. The list is then optimized so a proportion of user-account associations for each advertising account is less than or equal to a predetermined threshold. This ensures that no one advertising account is overrepresented in the list. Using the optimized list, the advertising system can target users associated with the list with advertisements related to the interest topic.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile