The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 17, 2020
Filed:
Apr. 05, 2016
Facebook, Inc., Menlo Park, CA (US);
Sameer Indarapu, Sunnyvale, CA (US);
Pradheep K. Elango, Mountain View, CA (US);
Xian Xu, Menlo Park, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
Embodiments are disclosed for predicting target events occurrence for an advertisement campaign. A computing device according to some embodiments assigns a label to an advertisement as unlabeled, in response to a notification that a prerequisite event occurs for the advertisement. The device generates feature vectors based on data that relate to the advertisement. The device further trains a machine learning model using the feature vectors of the unlabeled advertisement based on a first term of an objective function, without waiting for a target event for the advertisement to occur. The first term depends on unlabeled advertisements. The device predicts a probability of a target event occurring for a new advertisement, by feeding data of the new advertisement to the trained machine learning model.