The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 10, 2020

Filed:

Oct. 15, 2018
Applicant:

Comcast Cable Communications Management, Llc, Philadelphia, PA (US);

Inventors:

Lena D. Chane, San Francisco, CA (US);

Matt Marenghi, San Anselmo, CA (US);

Ty Ahmad-Taylor, New York, NY (US);

Alex Chung, San Francisco, CA (US);

Prakash Hegde, Mill Valley, CA (US);

Samuel Moreau, Bellevue, WA (US);

Darrell Haber, Martinez, CA (US);

Assignee:
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/482 (2011.01); H04N 5/445 (2011.01); H04N 21/443 (2011.01); H04N 21/472 (2011.01); H04N 21/4786 (2011.01); H04N 21/4788 (2011.01); H04N 21/81 (2011.01); H04N 21/8543 (2011.01); H04N 21/235 (2011.01); H04N 21/2665 (2011.01); H04N 21/8545 (2011.01); H04N 5/45 (2011.01); H04N 21/478 (2011.01);
U.S. Cl.
CPC ...
H04N 21/482 (2013.01); H04N 5/44543 (2013.01); H04N 21/2355 (2013.01); H04N 21/2665 (2013.01); H04N 21/4437 (2013.01); H04N 21/4438 (2013.01); H04N 21/4786 (2013.01); H04N 21/4788 (2013.01); H04N 21/47202 (2013.01); H04N 21/47214 (2013.01); H04N 21/4828 (2013.01); H04N 21/812 (2013.01); H04N 21/8543 (2013.01); H04N 21/8545 (2013.01); H04N 5/45 (2013.01); H04N 21/478 (2013.01);
Abstract

An iTV user interface includes a navigable menu area through which a user can select from among a variety of services and a content display area in which formatted data associated with a selected menu service are displayed to the user. The formatted data is displayed in a rotating or ticker fashion having both a passive mode, in which the formatted data is displayed in a sequence independent of any selection operations by a television viewer, and active mode, in which the formatted data is displayed in a sequence that depends on selection operations by the television viewer. Advertisements and/or promotions may be interspersed among the content items. The navigable menu area and the content display area may be displayed to the viewer at the same time as television programming is displayed on the television.


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