The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 10, 2020

Filed:

Jun. 02, 2016
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Aliasgar Mumtaz Husain, Milpitas, CA (US);

Sung-eok Jeon, Bellevue, WA (US);

Kevin Russell Wheeler, London, GB;

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/482 (2011.01); H04N 21/258 (2011.01); H04N 21/262 (2011.01); H04N 21/234 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/482 (2013.01); H04N 21/23418 (2013.01); H04N 21/25891 (2013.01); H04N 21/26258 (2013.01); H04N 21/812 (2013.01);
Abstract

An online system receives content items including targeting criteria and associated with objects presented via video content. When the online system presents video content to a user, the online system detects objects included in the video content. If the online system detects an object in the video content matching an object associated with a content item, the online system determines whether characteristics of the user satisfy at least a threshold amount of targeting criteria included in the content item. In response to characteristics of the user satisfying the threshold amount of targeting criteria included in the content item, the online system includes the content item in one or more selection processes. If the selection processes select the content item, the online system presents the content item in conjunction with the video content.


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