The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 10, 2020

Filed:

May. 09, 2016
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Sung-eok Jeon, Bellevue, WA (US);

Aliasgar Mumtaz Husain, Miliptas, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); H04L 29/08 (2006.01); G06N 20/00 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0261 (2013.01); G06N 20/00 (2019.01); G06Q 30/0275 (2013.01); G06Q 30/0277 (2013.01); H04L 67/02 (2013.01); H04L 67/18 (2013.01); H04L 67/20 (2013.01); H04L 67/306 (2013.01);
Abstract

An online system identifies a group of users of the online system based on connections between the users of the group maintained by the online system and distances between the users during a particular time interval. The online system predicts a purpose of the group and one or more common interests shared by users of the group. The predicted purpose and common interest(s) are mapped to content items eligible to be presented to one or more users of the group. A confidence score and/or bid price is computed for each content item to which the purpose and common interest(s) of the group are mapped. The online system selects one or more content items for presentation to one or more users of the group based on the confidence scores/bid prices.


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