The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 03, 2020

Filed:

Nov. 26, 2015
Applicant:

Piksel, Inc., Wilmington, DE (US);

Inventors:

Philip Shaw, York, GB;

Hans-Jurgen Maas, Mainz, DE;

Mark Christie, London, GB;

Assignee:

PIKSEL, INC, Wilmington, DE (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/442 (2011.01); H04N 21/462 (2011.01); H04N 21/475 (2011.01); H04N 21/81 (2011.01); H04N 21/845 (2011.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/4784 (2011.01); H04N 21/2543 (2011.01); H04N 21/235 (2011.01); H04N 21/41 (2011.01);
U.S. Cl.
CPC ...
H04N 21/44222 (2013.01); H04N 21/235 (2013.01); H04N 21/25435 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/44218 (2013.01); H04N 21/4621 (2013.01); H04N 21/4758 (2013.01); H04N 21/4784 (2013.01); H04N 21/812 (2013.01); H04N 21/8453 (2013.01); H04N 21/41 (2013.01);
Abstract

A content delivery system comprising: a communications network; a media component connected to the communications network, the media component configured to deliver content for consumption at user devices connected to the communications network; an engagement monitoring component configured to monitor user engagement with auxiliary content played out at the user devices; a storage component which holds engagement monitoring data in association with user identifiers of users of the content delivery system; a content control module configured to receive from a user device a request for content data, the content control module being operable to selectively deliver enhanced content data based on the engagement monitoring data held in association with a user identifier associated with a user of the user device.


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