The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 03, 2020
Filed:
Apr. 13, 2017
Google Llc, Mountain View, CA (US);
Marcus A. Leal, Belo Horizonte, BR;
Daniel Braga de Faria, Belo Horizonte, BR;
Juliano Ferraz Ravasi, Belo Horizonte, BR;
Rodrigo Damazio Bovendorp, Belo Horizonte, BR;
Rubens C. Levy, Sao Paulo, BR;
Google LLC, Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for creating content. The method comprises receiving an indication to promote a published content item, and parsing content in the published content item to identify candidate text/video/images for inclusion in a creative. The method further comprises assigning ranks to the candidate text/video/images based on one or more criteria. The method further comprises identifying a plurality of creative formats. The method further comprises, for each of the identified creative formats, identifying a corresponding set of text/video/images from the candidate text/video/images for inclusion in a candidate creative formatted in accordance with a given creative format and based at least in part on the ranked candidate text/video/images. The method further comprises ranking the candidate creatives, and generating at least one creative including a corresponding set of text/video/images based on the ranking of the candidate creatives.