The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 25, 2020
Filed:
Jan. 31, 2017
Wal-mart Stores, Inc., Bentonville, AR (US);
Tao Zhu, Millbrae, CA (US);
Madhusudan Mathihalli, Saratoga, CA (US);
WALMART APOLLO, LLC, Bentonville, AR (US);
Abstract
Systems and methods including one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of receiving, from a plurality of entities, objectives and budgets associated with a plurality of keywords, determining cost-per-click (CPC) bids for each of the entities for some of the plurality of keywords using the objectives and the budgets, determining internal bids by the plurality of entities for the plurality of keywords by multiplying the CPC bid and a pacing multiplier, performing one or more iterative internal auctions, determining a highest bidder for each keyword of the plurality of keywords, and coordinating bidding by only the highest bidding entity for each of the keywords on a third-party external auction.