The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 18, 2020

Filed:

Dec. 24, 2013
Applicants:

Ashwin Navin, San Francisco, CA (US);

Omar Zennadi, San Francisco, CA (US);

David Harrison, Reno, NV (US);

Inventors:

Ashwin Navin, San Francisco, CA (US);

Omar Zennadi, San Francisco, CA (US);

David Harrison, Reno, NV (US);

Assignee:

FREE STREAM MEDIA CORP., San Francisco, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/2668 (2011.01); H04N 21/81 (2011.01); H04N 21/439 (2011.01); H04N 21/44 (2011.01); H04N 21/233 (2011.01); H04N 21/234 (2011.01); H04N 21/4782 (2011.01); H04N 21/61 (2011.01); H04N 21/858 (2011.01);
U.S. Cl.
CPC ...
H04N 21/2668 (2013.01); H04N 21/233 (2013.01); H04N 21/23418 (2013.01); H04N 21/4394 (2013.01); H04N 21/44008 (2013.01); H04N 21/4782 (2013.01); H04N 21/6125 (2013.01); H04N 21/812 (2013.01); H04N 21/8146 (2013.01); H04N 21/8586 (2013.01);
Abstract

A method, apparatus and/or system related to relevant advertisement generation based on a user operating a client device communicatively coupled with a networked media device are disclosed. In one embodiment, a method includes determining that a user is likely viewing a networked media device and/or accessing a client device while viewing the networked media device, determining that the content currently being displayed on the networked media device is associated with a motion-video advertisement through an automatic content recognition algorithm applied to the networked media device, selecting an alphanumeric advertisement formatted for a display area of the client device based on contextual match between the motion-video advertisement and/or the alphanumeric advertisement, and/or delivering the alphanumeric advertisement to the client device while the motion-video advertisement is still rendering on the networked media device.


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