The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 18, 2020
Filed:
Oct. 06, 2015
Arris Enterprises, Inc., Suwanee, GA (US);
Venugopal Vasudevan, Palatine, IL (US);
Jehan Wickramasuriya, St. Charles, IL (US);
Myungcheol Doo, Naperville, IL (US);
ARRIS Enterprises LLC, Suwanee, GA (US);
Abstract
Particular embodiments provide a system to support orchestration of media assets that are delivered across multiple media spaces, time, and multiple device types in a coordinated manner. The system exposes a sequence of media assets to a user under media space, time, and device constraints. A campaign may be broken up into multiple media assets (e.g., different creatives, such as advertisement creatives). To target a user across different media spaces, the system may generate spanning rules based on metadata concerning multiple media spaces, time, and multiple device types for the campaign. An analytics service may provide analytics information for the delivered media assets to allow the coordination to continue in the sequence. Also, the analytics information may be used to change the spanning rules for future delivery of media assets.