The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 18, 2020
Filed:
Mar. 27, 2015
Facebook, Inc., Menlo Park, CA (US);
Eric Michael Sodomka, Menlo Park, CA (US);
Michael Charles Bailey, Menlo Park, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An advertising simulation system performs simulation of advertising results. The advertising results indicate the results of a simulated auction for a set of ad queries that are provided advertisements from available advertisements. The simulated auction applies an advertising model to perform an auction using advertising conditions. As advertisers are selected to provide advertisements to individual ad queries, advertising conditions, such as advertiser's bidding amounts, may change. To effectively simulate a large number of ad queries, the advertising segments simulation and performs simulation of each segment. Each segment's ad results may affect the conditions of a subsequent segment, and the change in conditions may change the size of a subsequent segment.