The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 11, 2020

Filed:

Aug. 10, 2017
Applicant:

Naffa Innovations Private Limited, Bangalore, IN;

Inventors:

Kumar Abhishek, Bangalore, IN;

Ibrahim Sankadal, Bangalore, IN;

Nishant Pashine, Bangalore, IN;

Assignee:
Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04H 20/31 (2008.01); H04H 60/37 (2008.01); H04N 21/81 (2011.01); H04H 60/80 (2008.01); H04N 21/41 (2011.01); H04N 21/462 (2011.01); G06F 16/22 (2019.01);
U.S. Cl.
CPC ...
H04H 20/31 (2013.01); G06F 16/2255 (2019.01); H04H 60/37 (2013.01); H04H 60/80 (2013.01); H04N 21/4126 (2013.01); H04N 21/4622 (2013.01); H04N 21/812 (2013.01);
Abstract

A method for facilitating targeted secondary content delivery to a user is envisaged. The primary content is broadcast on a television accessible to a user, followed by targeted delivery of relevant secondary content onto a handheld device of the user. The secondary content deemed as being relevant to the primary content is delivered in an unobtrusive manner without altering the viewing experience of the primary content, only after verification of the viewership of the primary content. The secondary content deemed as relevant to the primary content is transmitted to a handheld device accessible to the user thereby not altering the viewing experience corresponding to the viewing of the primary content on the television. The secondary content is delivered to the handheld device via electromagnetic waves, preferably radio waves without necessitating an active internet connection for the handheld device, and without necessitating the user to remain logged-on to the handheld device.


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