The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 11, 2020
Filed:
Apr. 13, 2016
Oath Inc., New York, NY (US);
Simon Osindero, San Francisco, CA (US);
Ioannis Kalantidis, San Francisco, CA (US);
David Shamma, San Francisco, CA (US);
Lyndon Kennedy, San Francisco, CA (US);
Ayman Farahat, San Francisco, CA (US);
Gerry Pesavento, Orinda, CA (US);
Ricardo Baeza-Yates, Palo Alto, CA (US);
OATH INC., New York, NY (US);
Abstract
Disclosure includes system, method and architecture for selecting supplemental digital content using visual appearance. Digital content that is visually similar, or dissimilar, to digital content requested by a user can he identified and provided for presentation with the requested content. The additional digital content is visually congruent, or visually incongruent, with content requested by a user, such that the additional content is similar, or dissimilar, to the requested content from a visual standpoint. In a presentation of the requested content, the presentation position of each additional content item relative to the presentation position of each requested content can be identified using visual congruence, or visual incongruence.