The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 11, 2020

Filed:

Dec. 09, 2015
Applicant:

Quantifind, Inc., Menlo Park, CA (US);

Inventors:

Ari Tuchman, Palo Alto, CA (US);

John Stockton, Redwood City, CA (US);

Lance Rutter, Redwood City, CA (US);

Aakash Sabharwal, Mountain View, CA (US);

Karthik Thiyagarajan, Palo Alto, CA (US);

Ryan LeCompte, Milpitas, CA (US);

Andrew Steele, Seattle, WA (US);

Assignee:

Quantifind, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 16/9535 (2019.01); G06F 16/33 (2019.01);
U.S. Cl.
CPC ...
G06F 16/9535 (2019.01); G06F 16/3344 (2019.01);
Abstract

The APPARATUSES, METHODS AND SYSTEMS FOR INSIGHT DISCOVERY AND PRESENTATION FROM STRUCTURED AND UNSTRUCTURED DATA ('IDAP') provides a platform that, in various embodiments, is configurable to identify, display, and act upon insights derived from large volumes of data. In one embodiment, the IDAP is configurable to determine values and relationships for primal data. Identified relationships may be leveraged to build queries optimized for efficient data access across data volumes. The IDAP may also be configured to identify drivers of global metrics of interest, leverage those drivers to discern the efficacy of media and/or advertising campaigns, and provide recommendations to improve and/or optimize campaign efficacy.


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