The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 04, 2020

Filed:

Sep. 25, 2015
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Goran Predovic, Redmond, WA (US);

Liang Xu, Bellevue, WA (US);

Stephane Taine, Issaquah, WA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
H04L 67/02 (2013.01); H04L 67/22 (2013.01);
Abstract

An online system determines one or more metrics describing consumption of content by various users by identifying users of the online system capable of being identified based on information received from multiple client devices. For example, the online system identifies users associated with user identifiers that are also associated with other types of identifying information (e.g., cookies, device identifiers). From the identified users, the online system generates a set of users based on a distribution of characteristics. The distribution of characteristics may be determined by the online system as characteristics of a group of users or received by the online system from a third party system and describes characteristics of users of the third party system. Based on interactions with content by users in the set, the online system determines one or more metrics describing consumption of content.


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