The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 04, 2020
Filed:
Mar. 30, 2016
Adobe Inc., San Jose, CA (US);
Adobe Inc., San Jose, CA (US);
Abstract
Systems and methods disclosed herein identify multivariate relationships that exist across all types data collected from numerous observed users over one or more networks. Electronic data collected from observed users include categorical data and non-categorical/numeric data. To compare and analyze the collected data, a marketing entity converts the numeric data to categorical data via a binning algorithm, which reduces the numeric data into two or more discrete categories. The marketing entity analyzes the data variables to compute pairwise associations on the collected categorical and numeric data (which has been converted to categorical data). The marketing entity also determines hierarchical clusters to group the pairwise associations of data variables based on the strength of the associations. The pairwise relationships and hierarchical clusters are displayed on a user interface.