The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 04, 2020
Filed:
Nov. 16, 2016
Amazon Technologies, Inc., Seattle, WA (US);
Narayanan Sadagopan, Fremont, CA (US);
Neela Kamlakar Sawant, Jersey City, NJ (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
Systems and methods are provided for optimizing campaigns (such as marketing campaigns) based on both short term and long term behaviors of users. A computing system learns an incremental outcome prediction model using training data comprising a marketing campaign log entry of a subject user and another marketing campaign log entry of a corresponding user, which represents a counterfactual outcome for the subject user. A marketing campaign can be selected for another user using the learned model.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile