The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 04, 2020
Filed:
Oct. 02, 2014
Yp Llc, Tucker, GA (US);
Wendell Hicken, Tucker, GA (US);
Corey McMahon, Tucker, GA (US);
Deepak Thakral, Tucker, GA (US);
Teodoro Gomez, Tucker, GA (US);
Giri Damerla, Tucker, GA (US);
Harish Goli, Tucker, GA (US);
Nagendra Lavu, Tucker, GA (US);
YP LLC, Tucker, GA (US);
Abstract
A determination is produced as to the number of leads that can be provided from a system to a target business entity, wherein the leads are generated from a plurality of platforms. The platforms may include platforms that comprise system sources for leads, i.e., sources that are internal or organic to the system, for which it is unnecessary to pay third parties for the leads. The platforms may also include platforms that comprise external sources for leads, such that the leads must be purchased from the external sources. In response to parameters related to the target business entity, an estimated number of leads per unit time is generated for a range of payments to the system by the target business entity. The number of leads to be originated from each of the respective platforms is determined by business rules preferences, which may be specified by the target business entity. Adjustments can be made in real time to the mix of platforms from which leads are generated, in response to received performance data and pricing information.