The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 28, 2020
Filed:
Aug. 22, 2018
Comscore, Inc., Reston, VA (US);
Michael A. Brown, Broadlands, VA (US);
Comscore, Inc., Reston, VA (US);
Abstract
Systems, methods, and computer-readable medium are provided for identifying content displayed by a media device and associating the content with demographics of one or more users. An indication to capture an image of the content displayed by the media device is initially received. The image of the content is then captured and stored. One or more image fingerprints in the image of the content are identified. The monitoring device transmits the one or more image fingerprints, a timestamp of the time at which the image was captured, and an identifier of the monitoring device to a server. The server compares the one or more image fingerprints to fingerprints in a database to identify the content displayed by the media device. The identity of the content is then associated with demographic information of the one or more users. A report of the content viewership of the content displayed by the media device is then generated.