The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 28, 2020

Filed:

Mar. 13, 2014
Applicant:

Samsung Electronics Co., Ltd., Suwon-si, KR;

Inventors:

Stephan Douris, San Jose, CA (US);

Marc Perry, San Francisco, CA (US);

Barry Crane, Menlo Park, CA (US);

Chris Kalaboukis, San Jose, CA (US);

Athellina Athsani, San Jose, CA (US);

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 5/272 (2006.01); G06F 16/29 (2019.01); G06F 16/432 (2019.01); G06F 16/487 (2019.01); G06F 16/9537 (2019.01); G06T 11/00 (2006.01); G09G 3/00 (2006.01); G06T 19/00 (2011.01); H04W 4/21 (2018.01); G01C 21/36 (2006.01); G06Q 30/02 (2012.01); G01C 11/02 (2006.01); G02B 27/01 (2006.01);
U.S. Cl.
CPC ...
H04N 5/2723 (2013.01); G01C 21/3602 (2013.01); G06F 16/29 (2019.01); G06F 16/434 (2019.01); G06F 16/487 (2019.01); G06F 16/9537 (2019.01); G06Q 30/02 (2013.01); G06Q 30/0205 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0259 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0273 (2013.01); G06T 11/00 (2013.01); G06T 19/006 (2013.01); G09G 3/003 (2013.01); H04W 4/21 (2018.02); G01C 11/02 (2013.01); G01C 21/3644 (2013.01); G02B 27/017 (2013.01); G02B 2027/0178 (2013.01); G09G 2340/12 (2013.01); G09G 2340/14 (2013.01);
Abstract

Disclosed are methods and apparatus for implementing a reality overlay device. A reality overlay device captures information that is pertinent to physical surroundings with respect to a device, the information including at least one of visual information or audio information. The reality overlay device may transmit at least a portion of the captured information to a second device. For instance, the reality overlay device may transmit at least a portion of the captured information to a server via the Internet, where the server is capable of identifying an appropriate virtual billboard. The reality overlay device may then receive overlay information for use in generating a transparent overlay via the reality overlay device. The transparent overlay is then superimposed via the device using the overlay information, wherein the transparent overlay provides one or more transparent images that are pertinent to the physical surroundings. Specifically, one or more of the transparent images may operate as 'virtual billboards.' Similarly, a portable device such as a cell phone may automatically receive a virtual billboard when the portable device enters an area within a specified distance from an associated establishment.


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