The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 28, 2020

Filed:

May. 21, 2019
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Alexander Paul Schultz, San Francisco, CA (US);

Thomas Alison, Palo Alto, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); G06F 16/00 (2019.01); H04L 29/08 (2006.01); G06Q 50/00 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0255 (2013.01); G06F 16/00 (2019.01); G06Q 30/02 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0276 (2013.01); G06Q 30/0277 (2013.01); G06Q 50/01 (2013.01); H04L 67/22 (2013.01); H04L 67/306 (2013.01);
Abstract

In one embodiment, a social-networking system identifies a plurality of third-party applications associated with an online social network, wherein each identified third-party application has one or more connections to users of the online social network, determines a value representing a social relevance of each identified third-party application, wherein the social relevance value is based on one or more connection factors associated with the one or more third-party application connections, selects one of the identified third-party applications based on its determined social relevance value, and generates an advertisement for the selected third-party application.


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