The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 28, 2020
Filed:
Aug. 14, 2015
International Business Machines Corporation, Armonk, NY (US);
Adam N. Elmachtoub, New York, NY (US);
Markus Ettl, Ossining, NY (US);
Sechan Oh, Stanford, CT (US);
Marek Petrik, Croton on Hudson, NY (US);
Rajesh K. Ravi, Yorktown Heights, NY (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
A system, method and computer program product for determining a target population to be subject to a promotion or offer of goods/services. The target population is determined that strongly prefers a given promotion, while also making sure the target population represents a sizable number of consumers such that profits may be maximized. The system provides an output solution listing available promotion options and one or more corresponding target groups based on solving an optimization problem that incorporates, prior obtained most important customer features for each promotion using historical promotion data and statistics measures. The system may automatically initiate a promotion offering to each of said customers by communicating the promotion to the members of the targeted group of people, wherein a percentage of future transactions to which the promotion is offered is expected to exceed a threshold level.