The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 28, 2020
Filed:
May. 31, 2013
Houtao Deng, Sunnyvale, CA (US);
John A. Bocharov, San Francisco, CA (US);
S. Satishkumar, San Jose, CA (US);
Sean Arnold Pudney, San Mateo, CA (US);
Jaspreet Singh, Sunnyvale, CA (US);
Houtao Deng, Sunnyvale, CA (US);
John A. Bocharov, San Francisco, CA (US);
S. Satishkumar, San Jose, CA (US);
Sean Arnold Pudney, San Mateo, CA (US);
Jaspreet Singh, Sunnyvale, CA (US);
Intuit Inc., Mountain View, CA (US);
Abstract
A method for selecting advertisements to embed in an online application, including detecting an access to the online application by a customer, determining, based on an impression tracker associated with the customer, and using an ad type selection model, an advertisement to embed in the online application. The advertisement is displayed to the user and the impression tracker associated with the customer is incremented. The method further includes receiving, from the user, a selection of the advertisement, storing a type of the advertisement and the value of the impression tracker as ad selection data, determining that the ad type selection model needs to be updated, and updating the ad type selection model based on the ad selection data to obtain an updated ad type selection model.