The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 28, 2020

Filed:

Nov. 02, 2015
Applicant:

Paypal, Inc., San Jose, CA (US);

Inventors:

Adam Nash, Sunnyvale, CA (US);

Petra Gross, San Jose, CA (US);

Assignee:

PAYPAL, INC., San Jose, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06F 16/2457 (2019.01); G06F 16/951 (2019.01); G06F 3/0485 (2013.01);
U.S. Cl.
CPC ...
G06F 16/24578 (2019.01); G06F 3/0485 (2013.01); G06F 16/951 (2019.01); G06Q 30/02 (2013.01); G06Q 30/0225 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0256 (2013.01); G06Q 30/0273 (2013.01); G06Q 30/0275 (2013.01); G06Q 30/0277 (2013.01);
Abstract

A method includes identifying a plurality of data items responsive to a first query. A presentation value associated with each of the plurality of data items is determined, the presentation value of a respective data item being a value associated with the respective data item by a first user in exchange for the presentation of the data item by a publication system. The plurality of data items are ranked for presentation to a second user, the ranking being performed using the respective presentation values associated with the plurality of data items.


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