The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 28, 2020
Filed:
Jul. 13, 2015
Oracle International Corporation, Redwood Shores, CA (US);
Jeffrey Taihana Tuatini, Greenbrae, CA (US);
Bradley Harold Sergeant, Portland, OR (US);
Raghu Upadhyayula, Dublin, CA (US);
Qing Zou, Sunnyvale, CA (US);
ORACLE INTERNATIONAL CORPORATION, Redwood Shores, CA (US);
Abstract
Systems for prosecuting Internet messaging campaigns. Two or more data sources are determined where at least one of the data sources comprise demographic attributes corresponding to shared IDs such as recipient IDs. A first join operation is performed over matching instances of the shared IDs in the two or more data sources. The first join operation results in a personalization table comprising rows having at least recipient IDs, respective external addresses, and at least one of the demographic attributes. The personalization table is transformed into a key-value data structure that is published to a caching subsystem. The caching subsystem is used to select a first set of recipients determined without performing a second join operation. Personalized messages to at least some of the first and second set of recipients are formed using the message template and the key-value data structures.