Apparatus, method and article to effect electronic message reply rate matching in a network environment

Abstract

Relationship building Websites collect considerable self-reported and autonomously collected attribute data on users. Attribute data may be useful for identifying users having compatible or potentially compatible interests, likes, goals, and/or aspirations that the formation of a relationship between the users is possible. At least a portion of the data collected by relationship building Websites may include inbound and outbound messaging statistics and behaviors. When used in conjunction with profile attributes, these messaging statistics and behaviors may be used as training data to generate one or more response predictive models that provide an indication of the profile attributes and messaging behaviors to which a particular user is most likely to respond. Since messaging traffic is a key indicator of relationship building Website health and vitality, it is advantageous to provide users with matches or potential matches with whom they are more likely to exchange messages.