The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 14, 2020
Filed:
Mar. 01, 2016
At&t Intellectual Property I, Lp, Atlanta, GA (US);
At&t Mobility Ii Llc, Atlanta, GA (US);
Biren Parekh, Cumming, GA (US);
Ravishankar Doejode, Johns Creek, GA (US);
Sheldon Kent Meredith, Roswell, GA (US);
AT&T INTELLECTUAL PROPERTY I, L.P., Atlanta, GA (US);
AT&T MOBILITY II LLC, Atlanta, GA (US);
Abstract
Aspects of the subject disclosure may include, for example, determining a coverage area associated with an advertising display device, monitoring presence and motion of a plurality of communication devices with respect to the coverage area to determine a viewing time and a trajectory within the coverage area for each communication device, and associating each device with a user profile that comprises demographic data and preference data. Each user profile is assigned weighting factors based the viewing time and the trajectory for the associated device, thereby generating a weighted user profile for each of a plurality of users. The weighted user profiles are then aggregated to generate a time-dependent audience profile for the coverage area that is associated with an item of advertising content at the advertising display device. The audience profile is analyzed; a new item of advertising content can be selected and displayed. Other embodiments are disclosed.