The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 07, 2020
Filed:
Oct. 10, 2018
Applicant:
Opentv, Inc., San Francisco, CA (US);
Inventors:
John Michael Teixeira, Oakland, CA (US);
Nicholas Fishwick, San Francisco, CA (US);
Assignee:
OPENTV, INC., San Francisco, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/458 (2011.01); H04N 21/472 (2011.01); H04N 21/845 (2011.01); H04N 21/2543 (2011.01); H04N 21/81 (2011.01); H04N 21/262 (2011.01); H04N 21/6587 (2011.01);
U.S. Cl.
CPC ...
H04N 21/458 (2013.01); H04N 21/25435 (2013.01); H04N 21/262 (2013.01); H04N 21/47217 (2013.01); H04N 21/6587 (2013.01); H04N 21/812 (2013.01); H04N 21/8456 (2013.01);
Abstract
Advertisements included in a stored digital video program are identified and indexed. A user can time shift the advertisements to play out at a different time position in the program or not play the advertisement at all. A user may incur an advertisement debt for skipping or fast forwarding an advertisement. The advertisement debt can be offset by viewing ads, trading the debt with other users or by paying for the debt in another form.