The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 07, 2020
Filed:
Dec. 14, 2015
International Business Machines Corporation, Armonk, NY (US);
Prasenjit Dey, Bangalore, IN;
Vijay Ekambaram, Bangalore, IN;
Vikas Joshi, Bangalore, IN;
Ramasuri Narayanam, Bangalore, IN;
International Business Machines Corporation, Armonk, NY (US);
Abstract
Methods, systems, and computer program products for determining a personalized advertisement channel are provided herein. A computer-implemented method includes processing multiple data sources associated with a user based on data derived from multiple notification messages accessed via an operating system feature of a mobile device of the user; determining a current state in connection with a product and/or service based on said processing, wherein said current state comprises a current likelihood that the user will purchase the product and/or service; computing probabilities, conditioned on each of multiple advertisement media, that the user will transition from a first state to a second state based on said processing; and identifying one of the advertisement media to implement with the product and/or service to transition the user from the current state to a separate user state, wherein said identifying is based on (i) the current state and (ii) the multiple computed probabilities.