The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 07, 2020
Filed:
Feb. 02, 2018
Facebook, Inc., Menlo Park, CA (US);
Cameron Alexander Marlow, Menlo Park, CA (US);
Dean Eckles, San Francisco, CA (US);
Brian Karrer, San Francisco, CA (US);
Johan Ugander, Ithaca, NY (US);
Lars Seren Backstrom, Mountain View, CA (US);
Jon Kleinberg, San Francisco, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
In one embodiment, a method includes sending, from an application server to a first set of client systems, instructions for providing a treatment to a first set of users. The method includes determining an average treatment effect of the treatment for the first set of users based on information about user interactions associated with the treatment and a network exposure to the treatment for each user. Network exposure for a user is a measure of other users associated with the user that have been provided the treatment. The method includes modifying the treatment based on the determined average treatment effect. The method includes sending, to a second set of client systems, instructions for providing the modified treatment to a second set of users. The second set of users is a discrete, non-overlapping set of users with respect to the first set.