The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 17, 2019
Filed:
Feb. 27, 2019
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Kamakshi Sivaramakrishnan, Palo Alto, CA (US);
Devin Guan, Monte Sereno, CA (US);
Tin H. Kyaw, San Jose, CA (US);
Jerry Ye, San Jose, CA (US);
Ravi Menon, Austin, TX (US);
Yang Yu, Redwood City, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Internet advertising to users of web browser personal computer systems is a very large and mature industry. However, many new digital devices such as cellular telephones, table computer systems, and video game console are now presenting an even larger internet advertising market. Although the techniques used for targeting advertisements to web browsers on personal computers are sophisticated, the techniques for accurately targeting internet advertisements to these new digital devices are limited. To improve the quality of targeting advertisements on new digital devices a set of techniques for accurately pairing digital identities is disclosed. Once various digital identities are linked, all of the accumulated digital profile information from these linked digital identities may be used to accurately select advertisements for all of the linked digital devices.