The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 17, 2019
Filed:
Apr. 02, 2015
Vungle, Inc., San Francisco, CA (US);
Daniel Kang, San Francisco, CA (US);
Zain Jaffer, San Francisco, CA (US);
Vungle, Inc., San Francisco, CA (US);
Abstract
Methods and systems are described for providing advertising services to devices with dynamic ad creative deep linking. In one embodiment, an advertising system includes a storage medium to store one or more software programs of an ad server and processing logic of the ad server that is coupled to the storage medium. A dynamic ad creative deep linking unit is configured to receive an ad campaign including at least one video ad from the ad server and to generate a customized deep link for a targeted software application or targeted content of the at least video ad based on installed applications of a device, application usage history of the installed applications, and metadata associated with at least one of the installed applications.