The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 17, 2019
Filed:
Mar. 12, 2018
Facebook, Inc., Menlo Park, CA (US);
Michael Dudley Johnson, San Mateo, CA (US);
Ryan Patterson, San Francisco, CA (US);
Erick Tseng, San Francisco, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
In one embodiment, a method includes, sending, to a client device of a user of an online social network for presentation to the user, one or more references corresponding to one or more content items of the online social network, respectively. Each reference is presented with one or more call-to-action elements. Each call-to-action element is a user-interface element that prompts an action from the user to initiate a particular function or process related to the content item via the online social network. The call-to-action elements for each content item are presented in ranked order based on a suitability of the call-to-action element to the content item. The method includes receiving a selection of a call-to-action element presented with a reference corresponding to a particular content item. The method includes executing the function or process related to the content item on the online social network prompted by the selected call-to-action element.