The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 10, 2019

Filed:

Jan. 03, 2017
Applicant:

At&t Intellectual Property I, L.p., Atlanta, GA (US);

Inventors:

Junlan Feng, Basking Ridge, NJ (US);

Bernard S. Renger, New Providence, NJ (US);

Assignee:
Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/45 (2011.01); H04N 21/81 (2011.01); H04N 21/2543 (2011.01); H04N 21/4788 (2011.01); G06Q 30/02 (2012.01); G06Q 50/00 (2012.01); H04L 29/08 (2006.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04L 12/58 (2006.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0257 (2013.01); G06Q 30/0269 (2013.01); G06Q 50/01 (2013.01); H04L 51/32 (2013.01); H04L 67/10 (2013.01); H04L 67/22 (2013.01); H04L 67/306 (2013.01); H04N 21/25435 (2013.01); H04N 21/25883 (2013.01); H04N 21/2668 (2013.01); H04N 21/4532 (2013.01); H04N 21/4788 (2013.01);
Abstract

A system that incorporates teachings of the subject disclosure may include, for example, obtaining social media data associated with a plurality of end user devices of a plurality of users interacting with a social media network where the social media data includes user commentary at the social media network, determining first targeted advertising for delivery to first end user devices of a portion of the plurality of users based on an analysis of the social media data, and determining second targeted advertising for delivery during a target broadcast programming to a second end user device of a target user of the plurality of users based on an analysis of the user commentary, wherein the analysis includes identifying a comment context. Other embodiments are disclosed.


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