The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 10, 2019

Filed:

Nov. 22, 2016
Applicant:

At&t Intellectual Property I, L.p., Atlanta, GA (US);

Inventors:

Anthony Bonvolanta, Chicago, IL (US);

Roland Noll, San Antonio, TX (US);

Scott Alan Pettit, San Antonio, TX (US);

Assignee:
Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/488 (2011.01); H04N 21/81 (2011.01); H04N 21/478 (2011.01); H04N 21/258 (2011.01); H04N 21/237 (2011.01); H04N 21/2668 (2011.01); H04N 21/4788 (2011.01); H04N 21/254 (2011.01); G06Q 30/02 (2012.01); H04N 21/41 (2011.01);
U.S. Cl.
CPC ...
H04N 21/4884 (2013.01); G06Q 30/0264 (2013.01); H04N 21/237 (2013.01); H04N 21/2542 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/4122 (2013.01); H04N 21/4126 (2013.01); H04N 21/4788 (2013.01); H04N 21/47815 (2013.01); H04N 21/488 (2013.01); H04N 21/812 (2013.01); H04N 21/8133 (2013.01);
Abstract

Aspects of the subject disclosure may include, for example, a method that includes providing, by a server, media content to a set top box; the media content includes an advertisement and a closed captioning line and the set top box is associated with a display device. The method also includes facilitating access to a shopping application for download at a communication device separate from the set top box, and inserting into the closed captioning line an identifier of a commerce event. The method further includes transmitting to the set top box a message for presentation on the closed captioning line on the display device, receiving a request to provide information regarding an advertised product to the communication device, and transmitting to the communication device the information regarding the advertised product. Other embodiments are disclosed.


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