The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 03, 2019

Filed:

Aug. 30, 2018
Applicant:

Disney Enterprises, Inc., Burbank, CA (US);

Inventors:

Ramzi Bettendorf, Long Beach, CA (US);

Shant H. Mardigian, La Crescenta, CA (US);

Xinh Le, Pasadena, CA (US);

Assignee:

Disney Enterprises, Inc., Burbank, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/2343 (2011.01); H04N 21/239 (2011.01); H04N 21/8358 (2011.01); H04N 21/858 (2011.01); H04N 21/81 (2011.01); H04N 21/234 (2011.01); H04N 21/262 (2011.01); H04N 21/472 (2011.01);
U.S. Cl.
CPC ...
H04N 21/23439 (2013.01); H04N 21/2393 (2013.01); H04N 21/23424 (2013.01); H04N 21/26241 (2013.01); H04N 21/47202 (2013.01); H04N 21/812 (2013.01); H04N 21/8358 (2013.01); H04N 21/8586 (2013.01);
Abstract

There are provided systems and methods for providing a ratings version and a dynamic ad version of a video using a system having a non-transitory memory and a hardware processor. In an exemplary system, the hardware processor executes an executable code stored in the memory to receive a request for a video over a network, determine a time elapsed since a first broadcast of the video, provide a ratings version of the video over the network for display on the display device if the time elapsed since the first broadcast of the video is not greater than a threshold, and provide a dynamic ad version of the video over the network for display on a display device if the time elapsed since the first broadcast of the video is greater than the threshold.


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