The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 03, 2019
Filed:
Dec. 17, 2018
Methods and apparatus to collect distributed user information for media impressions and search terms
The Nielsen Company (Us), Llc, New York, NY (US);
Alan N. Bosworth, Odessa, FL (US);
Madhusudhan Reddy Alla, Allen, TX (US);
Steven J. Splaine, Tampa, FL (US);
Brahmanand Reddy Shivampet, Oak Park, CA (US);
Kevin K. Gaynor, Sunnyvale, CA (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
An example method includes receiving a media identifier and a first impression identifier from a media device, the media identifier being indicative of media presented at the media device, receiving the first impression identifier in association with first user information from a first database proprietor as a result of the first database proprietor obtaining a first identifier encrypted with a first encryption key by the media device, and receiving a second impression identifier in association with second user information from a second database proprietor as a result of the second database proprietor obtaining a second identifier encrypted with a second encryption key. The example method further includes identifying the first user information as associated with a user based on the first impression identifier, identifying the second user information as not associated with the user based on the second impression identifier and discarding the second user information.